Hi there, we’re
We believe the media strategies of the past are not enough to secure the wins of the future.
A few of our Novel ideas:
Winning requires using new tools grounded in timeless principles.
The media landscape and Beyonce’s internet may be constantly evolving, but some things never change: like your need to meet people where they are with authentic stories as efficiently as possible.
Reaching people on multiple screens shouldn’t require multiple agencies.
If we want our target audience to experience one integrated media strategy, then we need to develop and produce it that way. No need to waste time and money juggling multiple vendors and shoots.
Media should meet people where they are, not where they used to be.
The only thing shaping your media plans should be up-to-date data about the media habits of your unique target audience — not last year’s plans, or which consultant won a budget battle.
You can’t create impact without impactful creative.
Generic, cookie-cutter assets won’t break through in today’s crowded landscape. Media needs to actually say something, and make people feel something.
Our Services
Message Strategy
Message and Media Strategy for paid, earned, and owned media
Message Research, including social listening, media monitoring, and RCT testing
Creative
Production
Best-in-class Video Production through our native integration with HardPin Media
Digital-first Content and creative design services
Media
Buying
Fully-Integrated Media Buying for linear TV and digital placements
Data-Driven Media Planning that is screen-agnostic
Our Leadership
Novel Messaging is a woman-owned message and media agency built for today’s digital-first world.
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Rachel Campbell
CEO
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Patrick Brown
Partner
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Hardpin
Partner
Our Approach
Winning in today’s media landscape requires using new tools and approaches, yet our ultimate goals remain unchanged: to meet people where they are, authentically share stories, and engage both hearts and minds.
For us, digital transformation isn’t a buzz word — it’s the only world we’ve ever known. We’ve built careers in the midst of a digital revolution. We are, and have always been, the people who figure out how to use the latest tactics or tools strategically. We now have expertise with tactics that did not even exist 10 years ago — and we know that the only constant is change.
We know that winning requires combining new tech and tools in service of timeless principles.